2024 Crushr Conference
Unbridled Success
October 18 - 20, 2024
Louisville, KY
WiFi: RickhouseGuest | Password: CrushrGuest
FRIDAY 10/18/24
Welcome Reception
5:00 pm – 7:00 pm
Drake’s (3921 Summit Plaza Dr, Louisville, KY 40241)
Light refreshments, appetizers and networking for participating vendors, partners, franchise owners and the corporate team.
SATURDAY 10/19/24
7:30 am: Buses will depart with hotel guests from the Hilton Garden Inn to the corporate office for a 7:50 am arrival. Please be sure to eat breakfast prior to departure. No breakfast will be provided at the corporate office. We will have refreshments and snacks.
Conference – 8:00 am – 6:00 pm
Corporate Office (13147 Middletown Industrial Blvd., Louisville, KY 40223)
Welcome and Introduction
Presenter: Amy Kerkhoff
Opening remarks and welcome
Housekeeping items
Overview of the day’s agenda
State of the Business
Presenter: Scott Dennison
Goal and objective for the conference
Building Community
Our Brand and Goals for 2025
Presenter: Aaron Simpson
Review of key business milestones
Market positioning going into 2025 (opportunities vs. challenges)
Strategic goals and objectives for 2025 and beyond
Franchisee support plans (communication; what to expect)
The team’s roles and responsibilities
Insurance Update
Presenter: David Morgan
Update on a national / regional insurance program
Next steps and expectations
Marketing Strategy
Presenter: Sarah Pritts & Freshwater Strategic Partners
Review and report on 2023 and 2024 marketing spend
Overview of the 2025 marketing plan (key campaigns and initiatives)
New marketing tools and campaigns
Break out session objectives
National and Local Sales
Presenter: Elliot George
KPIs and data points
National sales strategy
Growth opportunities in key verticals (Construction, Manufacturing, etc.)
Sales tools and training opportunities
Break out session objectives
Fleet Management / Maintenance
Presenter: D Horton and Aaron Simpson
Fleet insights and key learnings
Challenges in operations (equipment, hauler relations, etc.)
Solutions and strategies from the field
Tools and training opportunities
Break out session objectives
End of Session Remarks and Transition
Facilitators: Scott Dennison and Aaron Simpson
12:15 pm: Buses will depart with guests from the corporate office for Keeneland. Our group has a unique experience set up so that we can enjoy further discussion from our own tent with a dedicated bar, betologists, catered lunch and TV’s / simulcast for those who do not want to enter the track for live racing.
Upon arrival attendees will locate their table and join a small group for a round table discussion.
Lunch and Round Table Discussion
Participating FAC members and franchise owners will each discuss a series of prompts that are hot topics in the field.
Pre-populated questions for each small round table group to discuss and submit for further discussion and dialogue at Sunday’s breakout sessions.
Keeneland Tailgate
Networking to build stronger relationships across franchises
Opportunity for franchisees to discuss ideas independently
6:30 pm: Buses will depart with guests from Keeneland, and return to the Hilton Garden Inn for independent dinner and rest.
SUNDAY 10/20/24
Break out sessions
8:30 am – 11:30 am
Four break out sessions divided by topic. Small groups will be divided to more easily navigate through and benefit from the discussion.
Strategies for Sales Excellence | Marketing that Moves the Needle | Keeping the Wheels Turning (Maintenance Best Practices) | Trucks in Action | |
8:30 am | Group A | Group B | Group C | Group D |
9:15 am | Group B | Group C | Group D | Group A |
10:00 am | Group C | Group D | Group A | Group B |
10:45 am | Group D | Group A | Group B | Group C |
Session 1: Strategies for Sales Excellence (Facilitators: Elliot George & David Fuller)
Session Goals:
This session will focus on actionable insights for increasing sales and maximizing revenue potential.
Session 2: Marketing that Moves the Needle (Facilitators: Sarah Pritts and Matt Mitchell
Session Goals:
This session will focus on local marketing strategies and how franchisees can effectively promote their services in diverse markets.
Session 3: Keeping the Wheels Turning (Maintenance Best Practices) (Facilitators: Aaron Simpson and D Horton)
Session Goals:
This session will provide a deep dive into truck maintenance, operations efficiency, and reducing downtime.
Session 4: Trucks in Action – A Hands-On Review (Facilitators: Mike Harrington (Kentucky Truck Sales, Inc.), Stefan Nielson (Epax Systems)
Session Goals:
This interactive session offers franchisees the opportunity to get hands-on with the trucks and equipment that power their business.
Awards Presentation
11:45 am – 12:15 pm
Triple Crown Winner (Most successful overall)
Derby Winner Award (Most Revenue)
Bluegrass Thoroughbred Award (Most Compactions)
Jockey Breakthrough Award (Most Successful First Six Months)
Silks of Distinction Award (Brand Ambassador)
Winning Stride Award (Operational Excellence)
Closing Remarks
12:15 pm – 12:30 pm
Recap of the conference highlights
Key takeaways and next steps
Building momentum for 2025
A recording of Saturday mornings session, and comprehensive meeting recaps from the round tables and breakout sessions will be shared with the entire network after the conference.